There is no doubt in the fact that Google is one big mobile revolution these days. Google introduced Android, which is the largest provider of platform for the smart phones. It also has the largest store for Apps. In short, Google gets to make major calls on mobile optimization. Google is definitely going to amend their algorithms that relate to the mobile optimization techniques. The major aspect will be laid on increasing the mobile-friendliness of a website to help it in attaining higher ranks in the SERPs. Following are some expected changes that will determine the rankings of a website.
Significant Changes in Algorithm
Whatever might be the language used on the website, it will be optimized and lay a significant impact on the search results. The webmaster has archived certain things that make this factor seem so significant. Out of all the algorithms that have been released by Google so far, some tectonic adjustments can be predicted in the near future. In this, the non-optimized pages will be dropped from the search engine, which will result in lower rankings as well.
Assessment of Each Page Individually
Another notable quality of the mobile algorithm is that it analyzes the compatibility of a web page individually. This simply means that if you have a website in which few pages are not optimized, the ones that are optimized will be promoted further. You will not have to face any consequences of website penalty as only the non-optimized pages will be removed. This should not be a problem if you have paid attention to the mobile responsive site options. If your website is well-designed and executed, why will it be dropped from the SERP?
Real Time Operation of Algorithm
Google recently declared that the algorithm is available for one to access at all times so a website should start availing its benefits for increasing their rankings. Of course, Google can only inspect for mobile friendliness only if it crawls on the web page and indexes it. This is the point where your websites are scored. If the web page is not mobile friendly today and if it looks friendly the day after, it can be assumed that Google’s algorithm will be able to identify it.
If it works for the desktop version, it may suit mobile version as well
Another observatory aspect from Google is that it amalgamates certain signals from the desktop as well as mobile rankings. Page speed is often counted based on its accessibility from the desktop as well as mobile phones. With this, it can be concluded that the features that work well with the desktop version might make the website mobile-friendly. However, the fact cannot be forgotten that the platforms are entirely different, so the algorithm may begin to differentiate at any point.
App Indexing is the New Thing!
App indexing is a recent feature in the algorithm and will be limited to those websites that are associated with Android applications. The purpose of doing this is to tighten the bond between the mobile searches and the compatibility of mobile friendly websites.
The importance of this aspect is increasing since a lot of shoppers rely on online purchase of goods. If your website is not optimized well, your customers will switch to other website. Look for mobile optimization services that will help in building your brand name.